Inter EXP
Inter EXP is a next-generation, phygital retail and cultural destination that reinvents how football is consumed, shopped, played, and experienced. Designed as a "Football Experience Store," Inter EXP blends immersive environments, AI agents, holographic storytelling, and smart product discovery into a unified interactive space.
It is a retail-entertainment hybrid (REH) model: part smart store, part tech playground, part performance studio, and part football cultural archive—fusing commerce, content, community, and coaching.
Explore the Experience
Four Pillars of the Inter EXP Experience
Inter EXP is built upon a revolutionary framework that seamlessly integrates four core pillars: Retail, Experience, Community, and Technology. This holistic approach ensures an unparalleled, immersive football universe for every fan.
Retail Layer
Discover curated merchandise, from exclusive jerseys and performance gear to rare collectibles. Product Labs offer AI-powered advisors for personalized recommendations, while Hologram Merch Displays elevate premium product storytelling for a dynamic shopping experience.
Experience Layer
Step into the game with Beam IRL Immersive Zones, featuring life-size player holograms and interactive content. Experience the thrill of Tunnel Walkouts and Goal Simulations, or hone your skills at the AI-tracked 1v1 Skills Court for ultimate engagement.
Community Layer
Connect with the football world through Creator Booths, youth coaching clinics with hologram instructors, and an interactive Transfer Zone. Engage with legendary player holograms and celebrate fan passion on the in-store Fan Wall of Fame.
Technology Stack
Powered by Beam IRL holographic displays and the Feeda AI Platform, Inter EXP leverages conversational AI, content orchestration, and a mobile companion app for AR, bookings, and personalized access. A robust RAG+ data-driven search engine enhances every interaction.
City-Based Differentiation
Localized Inter EXP Stores
Every Inter EXP store is uniquely designed to resonate with its host city's distinct football culture. This localization strategy includes bespoke experiences, language options, and strategic partnerships, creating a truly authentic and engaging destination for fans worldwide.
London
Dive into Premier League data, interact with "Jose AI" for tactical insights, connect with Fan Creators, and experience the "Tactical Theatre" that breaks down iconic matches.
Madrid
Encounter Beam Legends of Spain, engage with LaLiga AI for player stats, and immerse yourself in an "El Clásico Simulator" re-living historic rivalry moments.
New York
Prepare for the future with a World Cup 2026 Beam Lounge, focus on U.S. Player Discovery, and explore the burgeoning American football scene.
Lisbon / Porto
Support grassroots football with Youth Development programs, utilize Community Courts, and engage with Portuguese FA Partnerships to foster local talent.
Monetization Channels
Inter EXP opens up diverse and innovative revenue streams, moving beyond traditional retail to embrace experiential commerce, digital collectibles, and community engagement. Each channel is designed to maximize profitability while enriching the fan experience.
User Journey: The Fan Perspective
  1. Enter the store and get greeted by a holographic concierge (e.g., Jose).
  1. Scan your Inter EXP app and personalize your experience based on your favorite player/club/country.
  1. Explore Beam pods—meet a legend, ask about tactics, rewatch a match, or simulate a transfer deal.
  1. Play in the Beam 1v1 Zone, receive an AI score + merch discount based on performance.
  1. Buy limited drops from the AI-personalized retail zone (based on team/position/style).
  1. Book a creator session to record a football hot take, street interview, or Beam reaction.
  1. End the visit by leaving your mark on the Fan Wall of Fame.
Strategic Value Proposition
Inter EXP delivers significant value across a diverse ecosystem of stakeholders, revolutionizing how each engages with the football world through innovative retail and experiential offerings.
Fans
Enjoy a fully immersive, personalized, and content-rich experience of the sport they love, fostering deeper connections and unforgettable moments.
Clubs & Leagues
Boost fanbase engagement, enrich storytelling, unlock new retail revenue streams, and drive real-world footfall to physical locations.
Retailers
Leverage a high-margin experiential sales model and an unparalleled brand storytelling showcase to captivate consumers.
Brands
Access immersive marketing activations with measurable engagement, connecting with a passionate audience through unique experiences.
Cities
Establish a vibrant new cultural hub for tourism, youth engagement, and sport-tech innovation, enhancing urban appeal.
Expansion & Franchising
Inter EXP is designed for scalable growth, allowing for various formats to penetrate diverse markets and reach fans wherever they are. This flexible model ensures maximum impact and accessibility.
Standalone Flagships
Full-scale Inter EXP destinations in global hubs like New York and London, offering the complete immersive experience.
In-Stadium Pods
Compact, high-impact zones within stadiums or fan lounges, enhancing matchday experiences and driving engagement.
Pop-Up Activations
Temporary, high-energy setups for major events like the World Cup or Champions League Final, maximizing visibility and reach.
Micro Stores
Efficient, localized units in airports, train stations, and shopping malls, bringing curated experiences to everyday locations.
Synergies with Inter AI Ecosystem
Inter EXP stores are deeply integrated into the advanced Inter AI Ecosystem, ensuring a seamless and intelligent experience. This connection facilitates dynamic content delivery, real-time performance analytics, and predictive co-pilot logic, laying the groundwork for revolutionary future applications in football engagement.
This robust integration with the global Inter AI Cloud powers every interaction, ensuring personalized content and unlocking innovative features that continually redefine the fan experience and operational efficiency.